The Collective Advantage. Unlocked
Unlock your brand’s potential by working with world class talent from a network of the best independent agencies. United for global scale, unmatched creativity and transformative results.
Delivering a full spectrum of marketing, communications and design capabilities.
Elite Talent
Visionaries Leading Change
Our founder-led collective unites top strategists, creatives, and executors. Driving thriving agencies and delivering breakthrough results for the world's leading brands.
Helen Lam
Co-Founder & Director
Helen has extensive in-house and agency experience in corporate and financial communications, co-founder of Paradigm Consulting since 2014, with prior experience as Head of Communications for Hong Kong at HSBC, leading media relations and employee communications.
Tim Nicholls
Co-Founder & Director
Tim co-founded Paradigm Consulting in 2014, bringing over 20 years of experience in London and Hong Kong, including serving as Head of Communications for HSBC Private Bank Asia-Pacific, with expertise in managing regional risk, reputation, and investment banking communications.
Tereza Barron-Tan
Founder & Global Chief Creative Officer
A visionary creative and agency operator with over 20 years of experience shaping the creative media landscape. With an artistic approach informed by a keen understanding of what moves the modern media generation, Tereza established Carbon to set a new standard in creativity, quality, and impact.
Laura Campion
Founder
Founder of LCC Group and strategic brand powerhouse.
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Christopher Owen
CEO & Co-Founder
CEO Christopher Owen is respected as a strategic thinker with strong commercial instincts and the ability to bring together high-calibre teams to deliver large-scale projects in the luxury industry.
Jeremy Scarf
Co-Founder & CEO
30+ years’ experience shaping F&B, hospitality and mixed-use concepts for global operators and developers and spearheads Keane’s growth across EMEA and beyond.
Christie Patten
Agency Director
Agency Director and strategic communication leader for complex and multinational brands.
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Victoria Tang-Owen
Creative Director & Co-Founder
Victoria Tang-Owen is a multidisciplinary creative director, designer and brand consultant renowned for her global perspective and innovative brand strategies. She has collaborated with prestigious names across the arts, fashion, hospitality and real estate industries.
Mel Williams
Client Services Director
Senior marketing expert and strategic advisor on major accounts including healthcare, sports and B2B organisations.
Kevin Doherty
Managing Partner - MEA
Experienced agency leader spearheading Keane’s MEA studio and driving brand, experience and customer-led transformation across hospitality, retail, lifestyle and workspace.
Alison Jambert
Communications Director
Alison is a communication specialist with 20 years of experience in all aspects of marketing for premium brands. A hospitality background with experience in the UK, Hong Kong and Japan.
Steve Martin
Executive Creative Director
Steve has over 20 years experience of running multidisciplinary communication projects in both the UK and Japan. His specific focus is developing innovative content to engage audiences through both traditional and new media.
Dave Cressey
Managing Partner - UK
Experienced brand and hospitality specialist leading Keane’s UK & Europe studio and guiding teams and clients to deliver memorable experiences and measurable results.
Ayako Chujo
Director & President
A specialist in international and ‘inter-cultural’ project management, Ayako’s background is in interior design with a focus on foreign brand localisation for the Japanese market.
Nigel Doughty
Director
Commercial leader with 20+ years’ experience shaping Keane’s finance strategy and ensuring strong governance, growth and operational performance.
Roberto Sablayrolles
Head of Hospitality Growth
Madrid-based brand strategist and F&B specialist with 20+ years’ experience driving sustainable growth for global hospitality brands across Europe and the Americas.
Matthew Crez
Creative Managing Partner
Matthew has been in advertising for over 17 years, with a career that’s taken him from New York to Manila and now to Singapore. His work has earned recognition from Cannes Lions, D&AD, Spikes Asia, New York Festivals, and other shiny places that give out trophies.
OUR STUDIOS
An expansive footprint, over 200 people across 14 offices with much more to come
Tokyo
- Eat Creative
Beijing
- Carbon
Singapore
- Carbon
Hong Kong
- Capel Group HQ
- Thirty30 Creative
- Paradigm Consulting
- Eat Creative
- Carbon
Birmingham
- Keane
Brisbane
- LCC Group
Dubai
- Keane
London
- Carbon
- Paradigm Consulting
A New Era in Marketing
Empower Your Business with Independent Excellence
Access world-class talent and capabilities without compromise. Our mutual ownership model delivers autonomy for agencies and unprecedented value for leaders like you. Driving innovation, efficiency and growth.
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THE CAPEL CONSULTANCY
Elite specialists, unmatched depth
Our handpicked senior consultants, veteran leaders operating as solo or duo specialists, deliver precision across disciplines like strategy, innovation, and operations.
They empower our agencies with targeted insights, accelerating transformative outcomes for your brand.
Connect
Employer Brand
Sustainability
F&B Consulting
Stefan Breg
Managing Partner - F&B Consulting
Leading the F&B consulting team at Keane operating from studios in DXB, BKK, Riyadh and the UK. Stefan is an F&B strategist, marketer and serial concept creator across hotels, malls and free standing restaurants. Has worked on a wide selection of clients including a large number of KSA's giga projects. Previous positions include Marriott, IHG, TRIBE, Hilton, Thistle, Burger King and Ernst & Young.
THE WORK
Unlocking brand breakthroughs. Proven impact for clients
Carbon produced a dynamic launch video that emphasized the unique features of the watch and Bremont’s heritage, accompanied by a series of short video clips, captivating viewers during the product launch.
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A long lasting partnership that aligns global teams, unifies communication systems, and brings the brand’s purpose to life through clear, engaging content. From corporate storytelling and sub-brand development to internal training programs and digital learning tools, Eat's work has connected strategy to everyday experience across the organisation.
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From conferences and exhibitions to sales collateral, merchandise and social media content, LCC brings the Puma Bitumen brand to life across a variety of channels and engagements.
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A Magical Escape
Keane developed the concept, narrative and interior design for SH Hotels & Resorts’ first London property, creating Treehouse – a playful, sustainability-minded hotel rooted in the idea of climbing back up into childhood imagination.
Keane
London
Case Study
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Metrics That Drive Your Success
With global reach, proven returns, and unwavering client loyalty, our collective powers scalable impact. Transforming strategies into measurable impact for your business.
14
Global markets served
200+
Creative Experts
25+
Services Offered Under One Group
Carbon
Global
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THE CAPEL
Are you ready to cultivate your brilliance?
The best talent never stops learning
The Capel Academy empowers colleagues from across the group to continually develop their skills. From functional skills development learning to leadership programmes we’re shaping the next generation of creative leaders
Transforming potential into performance
Global mobility for marketing’s next generation
World-class mentors and leaders
Are you ready to cultivate your brilliance?
Let’s Shape Your Future
Connect with our experts to explore how Capel Group’s collective can elevate your brand.
We’re ready for a confidential discussion.
We’re ready for a confidential discussion.
Room 1104, Crawford House, 70 Queen’s Road Central, Central, Hong Kong
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